Simon Cowell (pic: ITV)
THE X Factor’s first show at Wembley Arena flopped on Saturday night – with 3.5 million fewer viewers than last year.
To make matters worse for ITV, the showcase event was beaten in the ratings by Strictly Come Dancing’s semi-finals.
Despite guest appearances from Leona Lewis, JLS and One Direction, the Saturday show pulled in an average of 10.6 million with a peak of 11.8 million – a huge drop compared with the same night in 2010."
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