"When I first heard ‘Run The World (Girls)’ I was with my friends Adem and Ben in Geelong. I don’t remember exactly what my feelings were, but the general consensus was that the song was okay and that that warped-carnival noise was awesome. The heavy sample of ‘Pon De Floor’ divided listeners, but I still thought this would be huge. It wasn’t, despite being given every big promotional push short of being beamed directly into the heads of every human on the planet. I guess it goes to show that you just can’t make people like a song if they don’t no matter how much money you throw at it. But for me, ‘Run The World’ revealed itself to be an utter beast of a song, an assault on the senses from every angle, and it would be a track I came back to again and again. Misunderstood, bullied and hated by many pop fans this year, ‘Run The World (Girls)’ is like Kelly Rowland: one day everyone will realise just how special it is. But it will be too late."
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