"Retailers’ relationships with celebrities have blossomed from fling into full-blown love affair in recent years, as major
department stores and mass retailers have secured exclusive celebrity lines as a means of differentiating themselves from competitors and attracting consumers. Most recently the nuptials between Martha Stewart and JC Penney and Vera Wang and Men’s Wearhouse have spawned major headlines. In addition,"
department stores and mass retailers have secured exclusive celebrity lines as a means of differentiating themselves from competitors and attracting consumers. Most recently the nuptials between Martha Stewart and JC Penney and Vera Wang and Men’s Wearhouse have spawned major headlines. In addition,"
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